Advice & Consulting

About Me

With over 15 years of executive leadership in cloud and SaaS sales across Asia-Pacific, I specialise in helping high-growth SaaS companies enter, scale, and succeed in the APAC region. My background spans startups, scaleups, and global tech vendors — leading go-to-market execution, building partner ecosystems, and delivering sustainable revenue growth across diverse markets.

How I Support SaaS Growth

• Go-To-Market Design & Execution: Localised market entry strategies, tailored positioning, pricing, and sales models.
• Channel & Partner Development: Two-tier models, CSP/MSP,VAR strategies, and ecosystem alignment with hyperscalers and cloud companies.
• Sales Leadership: Interim or fractional sales leadership, sales cadence development, and operational scale-up.

Track Record of Impact (Last 10 years)

• Crayon Channel: Delivered 114%+ to target, expanded team, won crucial RFP for sole distribution channel rights and introduced new technology vendor to portfolio.
• Runecast (Now part of Dynatrace): Launched and landed SaaS tech startup in APAC, Drove 325% YoY revenue growth during pandemic, launched presence in 15 markets through channel-first model and grew sales team.
• AvePoint: Shifted GTM to channel-first model, grew partner-sourced revenue by 280% YoY and expanded channel ecosystem with global SIs and led Microsoft alliance to make AvePoint #1 IP Co-sell Partner in the region
• Veeam Software: Launched APJ Strategic Alliances business, creating co-sell revenue with Cisco, VMware, and HP; created $500K+ software bundle deal and expanded ecosystem reach

Ideal Engagements

• VC/PE-backed SaaS companies expanding into Asia-Pacific
• Startups needing regional GTM leadership or sales turnaround
• Scaleups optimising channel and direct sales execution

Credentials & Experience

• MBA in Executive Management (Massey University, NZ)
• Bachelor of Information Technology (With distinction) – (Whitireia Polytechnic, NZ)
• Certified in MEDDPICC